11/27/2023 0 Comments Official wimbledon timekeeperRobinsons bottles can continue to be seen around the grass courts at Wimbledon and the company runs tennis-related competitions as part of its sponsorship deal, which runs until next year and is worth $3m a year. It began its 84-year relationship with The Championships in 1935, with the invention of the lemon barley water recipe that was provided to all players. So it’s only right it works alongside the quintessentially English Wimbledon tournament. Robinsons, the fruit drink brand owned by Britvic, is known for quenching the thirst of millions of British families and Queen Elizabeth II as a holder of the royal warrant. The current $2.5m-a-year deal was renewed this year and runs until 2021. The team works with sports scientists at Loughborough University to ensure all the balls are perfect for the tournament – every ball will be tested for weight, bounce and compression before it is approved. ![]() It has been the official supplier since 1902 and remains one of the longest unbroken sponsorships in history.įounded in 1881, it is one of the oldest surviving sporting brands, selling equipment and clothing for tennis, cricket and hockey.Īs one of the Wimbledon 2019 sponsors, Slazenger will provide just over 54,000 balls for each tournament. List of Wimbledon 2019 sponsors Slazenger Slazenger logoīritish sports manufacturer Slazenger has become synonymous with tennis by having its logo on the Wimbledon balls. Here, we list the main Wimbledon 2019 sponsors and suppliers. “ By utilising Watson, IBM’s AI platform, Wimbledon has shown a willingness to embrace the future while staying true to its traditions and developing new and innovative approaches to fan engagement in a digital world,” adds Mr Wiacek. He points out how its deal with IBM – a partnership that stretches back to 1990 – has enabled the tournament to develop new technologies involving broadcasting and fan interaction. Where Wimbledon has changed is in its approach to future innovations, believes Mr Wiacek. It doesn’t hurt if those brands are quintessentially British either.” “This explains the long-term associations for brands such as Stella Artois – which has positioned itself as a brand with heritage – Lanson Champagne, Jaguar and Pimm’s. “Not only does Wimbledon put a premium on continuity – for example, Robinsons has been a partner since 1934, while Slazenger has been the official ball supplier for the tournament since 1902 – the tournament’s entire sponsorship strategy is based on having premium brands as long-term partners. “Due to this status, the partnerships it enters into are very much reflective of that status. “Wimbledon occupies a unique space in the tennis calendar and is widely seen as the most prestigious tennis tournament in the world. Sportcal’s head of sponsorship Conrad Wiacek says: “While Wimbledon could certainly generate far more sponsorship revenue than it currently does, by staying true to its values, it maintains the impression of a premium product that sponsors want to be associated with as opposed to a badging exercise. In contrast, the US Open brings in about $42.5m each year, while the French Open and Australian Open have estimated sponsorship revenues of $91.7m and $69.64m respectively. Wimbledon rakes in $55m each year from its 19 sponsors, according to sports intelligence service Sportcal, but it’s not the biggest earner despite being arguably the most prestigious event in tennis. How much does Wimbledon earn through its sponsors? Not only does the grass tournament have a strict dress code for the players, it’s also one of the few tournaments that doesn’t allow advertisement hoardings around the courts.Īlthough it isn’t always openly displayed – some of the bigger brands it works with include Evian, Ralph Lauren and HSBC – which have now become part of the Wimbledon experience. The All England Lawn Tennis Club’s (AELTC) premier event is considered the most reputable and prestigious of the sport’s four Grand Slams for its rich heritage and traditions. The Championships, Wimbledon, kicks off in London today (1 July) and runs until 14 July – also featuring stars like Rafael Nadal, Novak Djokovic, Ashleigh Barty and Angelique Kerber. Robinsons and Slazenger will be among the Wimbledon 2018 sponsors (Credit: KruLive)Īs the oldest tennis tournament in the world and the scene of sporting greats like Roger Federer and Serena Williams, SW19 provides an ideal platform for the Wimbledon 2019 sponsors. As the world's most high-profile tennis tournament gets underway today, a raft of global brands ranging from Polo Ralph Lauren and Champagne Lanson to Haagen-Dazs and IBM will get their chance for plenty of airtime over the next two weeks as Wimbledon 2019 sponsors
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |